London is getting its first NFL day game, creating a new morning time slot for viewers in the United States.
The NFL says Wednesday that the game between the Atlanta Falcons and Detroit Lions at Wembley on Oct. 26 will start at 1:30 p.m. local time, making it a 9:30 a.m. ET kickoff in the U.S.
The league said the switch will make it easier for a large global audience to tune in, and create an unprecedented fourth game window for American viewers that Sunday.
The Wembley games have traditionally started at the same time as the 1 p.m. kickoffs in the U.S. The other two London games scheduled for next season — Dolphins-Raiders on Sept. 28 and Cowboys-Jaguars on Nov. 9 — will both start at 6 p.m. local time.