The Detroit Lions announced Monday a new variable ticket pricing model, which includes a 70 percent decrease for preseason tickets and an 8.2 percent increase for season ticket packages.
"Data from the secondary market has equipped us to make more educated and fair pricing decisions based on anticipated demand," said Vice President of Ticketing and Suite Sales Todd Lambert. "We’re now using that information to offer a better ticket experience for season ticket members who previously paid the same price regardless of the matchup or viability as a regular or preseason game."
Pricing for games in both the top and mid-level pricing categories will increase modestly over 2013, while the lowest level pricing category (preseason games) will decrease significantly. On average, 2014 Detroit Lions Season Ticket Members will see an overall increase of 8.2-percent to their season ticket package price.
Detroit Lions Season Ticket Members will save an average of 20-percent – ranging from 12% - 27% (depending on seat location) – off 2014 single-game prices.
"The decision to incorporate an increase in overall ticket pricing was made after careful consideration," said Team President Tom Lewand. "To remain competitive in the NFL and offer an extraordinary fan experience, we need to be able to invest right back into our product and that’s exactly what we’ll continue to do."
The Lions average ticket price for 2014 ($83.36) remains under $85. In 2013; the average season ticket price was above $85 for 22 teams, about two-thirds of the NFL.