Pistons getting creative to keep fans engaged

Published On: May 08 2012 06:09:42 PM EDT
AUBURN HILLS, Mich. -

For the third straight season, the Detroit Pistons missed the playoffs, going 25-41.

They also finished 28th in attendance, but not for lack of effort.

With a new owner and a rebuilding team, Detroit management is trying some creative ideas to appeal to fans. The most obvious new spectacle at the Palace this season was a series of halftime shows by performers such as Vanilla Ice, Gladys Knight and Bell Biv DeVoe. By the end of the season, it became almost the norm for some familiar name to show up and entertain at Pistons games.

Dennis Mannion, the team's new president of business operations, points out that sometimes winning teams have a harder time being innovative with fan outreach.

The Pistons, on the other hand, have a unique opportunity.

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