Marketing of Detroit heats up despite bankruptcy

Published On: Oct 20 2013 01:46:52 PM EDT
Detroit skyline at night

Convincing executives that Detroit is a comeback city where they should hold meetings and conventions can only be characterized as the most monumental of pitches or the slickest of con jobs.

Convention and visitors bureau marketing chief Bill Bohde says they are plowing forward with a $1.6 million campaign touting it as a great comeback city even after Detroit became the largest U.S. city to seek bankruptcy protection.

Bohde says he had to convince business leaders at an Atlanta trade show this summer that the bankruptcy "filing has nothing to do with the city and the development going on right now."

The glitter mostly surrounds casinos, sports stadiums and a strong restaurant district downtown. A major hotel and convention center also are spending millions of dollars on renovations.


The views expressed below are not those of Click On Detroit, WDIV, or its affiliated companies. By clicking on "Post," you acknowledge that you have read the Terms of Service and your comment is in compliance with such terms. Readers, please help keep this discussion respectful and on topic by flagging comments that are offensive or inappropriate (hover over the commenter's name and you'll see the flag option appear on right side of that line). And remember, respect goes both ways: Tolerance of others' opinions is important in a free discourse. If you're easily offended by strong opinions, you might skip reading comments entirely.

blog comments powered by Disqus