Grumpy Cat lands endorsement deal

By Lisa Ray, Managing Editor, ClickOnDetroit.com, @ClickOnLisa, lray@wdiv.com
Published On: Sep 18 2013 11:27:18 AM EDT

The cat, whose real name is Tardar Sauce, landed a production deal with Broken Road, known for unfortunate movies like Zookeeper and Jack and Jill.

Cheer up, Grumpy Cat. You've got an endorsement deal.

The feline Internet sensation, real name Tardar Sauce, is set to become the face of Friskies cat food in a deal announced Tuesday by Nestle Purina PetCare.

Terms of the agreement were not released.

A 1 1/2-year-old mixed-breed feline who became a household name after photos of her posted online went viral last year, Grumpy Cat also has a merchandise line and possibly a movie deal in the works.

She's reached more than 111,000 Twitter followers and has a Facebook page with more than 1.3 million "likes."

"She's very busy," Friskies spokeswoman Julie Catron told The Associated Press. "The first thing she'll do for us is receive the lifetime achievement award."

Grumpy Cat is own by Phoenix resident Tabatha Bundesen.

You may also like:

Are sushi cats new grumpy cat?

A Japanese company is adding new fuel to the cat craze sweeping the internet.

Tange & Nakimushi Peanuts released a series of photos for sale of cats siting on rice and made to look like giant sushi.

The company is selling the images, but the jury is still out on whether they are odd or adorable.

One thing is clear; cats have a way of going viral online.

Last year a photograph of a feline who posed a striking resemblance to Batman took the internet by storm.

Most everyone knows the current viral feline favorite, the lovable curmudgeon grumpy cat.

Gallery

IMAGES: Sushi Cats

Comments

The views expressed below are not those of Click On Detroit, WDIV, or its affiliated companies. By clicking on "Post," you acknowledge that you have read the Terms of Service and your comment is in compliance with such terms. Readers, please help keep this discussion respectful and on topic by flagging comments that are offensive or inappropriate (hover over the commenter's name and you'll see the flag option appear on right side of that line). And remember, respect goes both ways: Tolerance of others' opinions is important in a free discourse. If you're easily offended by strong opinions, you might skip reading comments entirely.

blog comments powered by Disqus