Ford, Parade Company team up for Detroit fireworks

Published On: May 08 2013 05:23:25 PM EDT   Updated On: Jun 12 2013 12:33:59 PM EDT

Ford Motor Company and The Parade Company are teaming up for one of the nation’s largest free fireworks displays.  

The famous Detroit fireworks will now be called The Ford Fireworks presented by Target. 

The event’s new name reflects lead sponsorship of the fireworks by Ford. The help from Ford and Target will make this event free for the entire region.

The show is in its 55th year and will take place on June 24th at 10:06 p.m. on the Detroit River. 

“We are extremely grateful for Ford Motor Company’s commitment to The Parade Company, and at this incredibly exciting time in Detroit we look forward to working together on this 55-year Detroit tradition,” said Tony Michaels, president and CEO, The Parade Company.

Detroit Mayor Dave Bing is excited about this new partnership.

"I applaud Ford Motor Company for being title sponsor of this year’s Detroit fireworks celebration. This is a family event that the entire region looks forward to every summer,” said Mayor Bing. “Ford and Target are great corporate partners committed to seeing this cherished tradition continue to entertain families in Detroit and across the state. I also thank the Parade Company for creating magical moments and lasting memories for the hundreds of thousands of people who attend the fireworks."

The Parade Company will bring in Zambelli Fireworks Internationale to feature more than 10,000 pyrotechnic effects visible for miles along the Detroit River.

This year’s show will be choreographed by the world-renowned Patrick Brault, who has designed pyrotechnic displays internationally, including the 2010 Winter Olympics in Vancouver.

The Ford Fireworks presented by Target can be viewed on Local 4’s live broadcast beginning at 8 p.m. on June 24th.

In 2011, Ford also became the official vehicle of America’s Thanksgiving Parade. 

“Ford Motor Company is proud to support this important tradition, and honored to partner with The Parade Company as lead sponsor of the event,” said Jim Vella, president, Ford Motor Company Fund and Community Services. “Ford is deeply committed to Detroit and our community, and iconic events like the fireworks bring people together to celebrate our great city.”


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