McDonald's to add Fish McBites to menu in February

Published On: Jan 24 2013 02:33:14 PM EST

McDonald's used the Dollar Menu to lift its profit in the latest quarter. Now the world's biggest hamburger chain is turning to a pipeline of new menu items to boost slumping sales, starting with "Fish McBites."


The Oak Brook, Ill.-based company is betting that it will be able to beat back intensifying competition and economic pressures with the lineup, which executives said includes new burgers, chicken entrees and breakfast offerings that are performing well in test markets. The Fish McBites, which will come in three sizes and use the same Alaskan pollock used in the Filet-O-Fish, are set to be launched as a limited-time addition in February.
Read: Gut-busting restaurant meals named dis-honorees

The stepped up offerings come after McDonald's managed to eke out a higher profit for the October-to-December period with a series of short-term maneuvers, such as touting its Dollar Menu, shifting the release of its McRib from October to December and pushing franchisees to stay open on Christmas.
Eat This List: 7 deadly restaurant sins

In addition a more "robust" pipeline of new products, McDonald's executives said they'll boost sales by continuing remodeling efforts and extending store hours around the world.

Cool Ranch Doritos flavored tacos may be coming to a Taco Bell near you

Unisex Easy-Bake oven on the way

Are people eating less fast food ?

Taco Bell thinks 'outside the bun' with new desserts

Comments

The views expressed below are not those of Click On Detroit, WDIV, or its affiliated companies. By clicking on "Post," you acknowledge that you have read the Terms of Service and your comment is in compliance with such terms. Readers, please help keep this discussion respectful and on topic by flagging comments that are offensive or inappropriate (hover over the commenter's name and you'll see the flag option appear on right side of that line). And remember, respect goes both ways: Tolerance of others' opinions is important in a free discourse. If you're easily offended by strong opinions, you might skip reading comments entirely.

blog comments powered by Disqus