Ford fusion is a 'show stealer'

Published On: Jan 09 2012 04:09:51 PM EST
Updated On: Jan 09 2012 04:13:42 PM EST

DETROIT -

The new Ford Fusion is causing something akin to nuclear Fission—generating a ton of heat and energy.  The new midsize sedan is being called "show-stealer" by people on the show stands at Mercedes, BMW, and across the Cobo floor.  Why?  Not just because it’s gorgeous but because of what it represents: a change in culture.  GM and Ford were notorious for taking a hit design and riding it to death.  Their re-styling of popular models were safe, timid, and ultimately bland.  Ford’s current Fusion is Ford’s top-selling car.  It set a sales record in 2011.  It increase sales in 13 out of the last 14 months.  10 years ago that would be a recipe for cautious styling changes.  But Ford designers, and to their credit, the guys that count the beans, resisted that powerful temptation and clean-sheeted this car.

 

The result:  Fission.  "This will stick a knife in the throat of the Camry,” said Automobile Editor-in-Chief Jean Jennings.  "It is Audi-like, absolute perfection.  Who would have thought a family mid-size car would steal this show?"

 

Apparently Ford did.  The company spent a small fortune (by one estimate, $5M) to transform center ice at Joe Louis Arena into a theater in the round for its introduction.  They gleefully point out Camry sales are down 31% from their peak… the current Fusion is setting new highs.  With that momentum, they feel the money is well-spent.  For the Wings sake, I hope the Fission, er…Fusion, doesn’t melt home ice.

 

Trash talking!  Toyotahas purchased a mega-billboard on the side of Cobo to tout its segment-leading fuel economy in the new Camry hybrid 43mpg city /39 mpg highway…

It declares the Camry hybrid the most fuel-efficient midsize (sorry Fusion)   

 

Ford President Alan Mulally suggests Toyota’s crowing may be short-lived saying  “the numbers will set you free.”   What numbers?  The fuel economy for the new Fusion hybrid… 47 city/44 highway.    I wonder who will buy the billboard next year…..

 

Comments

The views expressed below are not those of Click On Detroit, WDIV, or its affiliated companies. By clicking on "Post," you acknowledge that you have read the Terms of Service and your comment is in compliance with such terms. Readers, please help keep this discussion respectful and on topic by flagging comments that are offensive or inappropriate (hover over the commenter's name and you'll see the flag option appear on right side of that line). And remember, respect goes both ways: Tolerance of others' opinions is important in a free discourse. If you're easily offended by strong opinions, you might skip reading comments entirely.

blog comments powered by Disqus