London Olympics score huge ratings on Local 4

Published On: Aug 22 2012 07:43:26 PM EDT   Updated On: Aug 13 2012 07:43:16 PM EDT

NBC's coverage of the 2012 Summer Olympic Games in London closed out in spectacular style on WDIV Local 4. Sunday’s Closing Ceremony event garnered huge ratings in Detroit with an average of 19.5 household ratings and a 30 share, and peak household ratings of 21.86 and a 32 share.
Overall, the 17 broadcast days of 2012 Summer Olympics on WDIV outperformed the 2008 Games in Beijing, China by 8%, garnering an average of 16.9 household ratings and a 28 share.
NBC’s coverage of the London Games catapulted to a huge start from day one. The 2012 Opening Ceremony delivered an average of 20.9 household ratings and a 36 share in Detroit, outperforming the 2008 Beijing Opening Ceremony which averaged 15.9 household ratings and a 30 share. The 2012 Opening Ceremony broadcast on WDIV peaked at an astounding household rating of 25.22 and a 42 share. In comparison, on that night the combined average of all other major local stations, WJBK/FOX, WXYZ/ABC, WWJ/CBS, totaled only an 8.9 household rating with a 16 share.
About Post-Newsweek Stations
Post-Newsweek Stations is owned by The Washington Post Company (NYSE: WPO), a diversified education and media company. Post-Newsweek Stations owns and operates six television stations: WDIV, the NBC affiliate in Detroit; KPRC, the NBC affiliate in Houston; WPLG, the ABC affiliate in Miami; WKMG, the CBS affiliate in Orlando; KSAT, the ABC affiliate in San Antonio; and WJXT, an independent in Jacksonville. Post-Newsweek also has ownership interests in LATV Networks and Internet Broadcasting (IB).


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