Nissan is cutting prices on seven of its 18 models in the U.S., aiming for its cars and trucks show up in more Internet searches by shoppers.
The price cuts vary with the amount of equipment on each model and run from 2.7 percent on the Altima midsize car to 10.7 percent on the Armada big SUV.
Other models getting price cuts include the Sentra compact car, Juke small crossover SUV, Murano midsize crossover, Rogue small crossover and the Maxima full-size car.
The company plans to reduce rebates and other discounts to offset some of the price cuts. The cuts come at a time when Nissan faces intense competition as U.S.-based automakers and its prime Japanese competitors, Toyota and Honda.