Lexus is set to reveal a brand-new display at the 2013 North American International Auto Show next week in Detroit.
The auto company says the display is inspired by Lexus' design philosophy and is ideal for its new line of vehicles.
"Our vehicles appeal to global audiences so we wanted to develop a way to optimally highlight our cars and SUVs at all the major auto shows,” said Mark Templin, Lexus group vice president and general manager, Lexus USA and general manager, Lexus Product Marketing Planning Division, Lexus International. “We worked with all our global distributors to create a look and feel that will resonate with Lexus customers around the world."
Lexus says the all-new 2014 IS will move into the place of honor, a turntable with a feature header constructed of etched white glass.
The display will be debuted Tuesday, Jan. 15 at 9:30 a.m.