Hyundai's Sonata plug-in explained through interactive display

By Dave Bartkowiak Jr. , Online News Editor, @DaveBartko, dbartkowiak@wdiv.com
Published On: Jan 18 2013 10:09:31 AM EST
Updated On: Jan 18 2013 10:13:03 AM EST

One of the more eye-catching interactive vehicle displays at the North American International Auto Show is Hyundai’s thorough explanation of how the Sonata plug-in hybrid’s Blue Drive system works.

DETROIT -

One of the more eye-catching interactive vehicle displays at the North American International Auto Show is Hyundai’s thorough explanation of how the Sonata plug-in hybrid’s Blue Drive system works.

The green and blue glowing display of the stripped-down vehicle is equipped with an interactive monitor which walks you through the inner-workings of the vehicle’s fuel-efficient specifications, traction motor, high-voltage battery, on-board charger, engine and 6-speed automatic transmission.

Understanding such a concept can be an overwhelming task for many consumers who don’t have the first-hand industry know-how. Hyundai seems to have achieved a fun way of teaching the average NAIAS visitor about one of its vehicles.

The Blue Drive display screams eco-friendly with a plant-riddled backdrop. Upon reading through the step-by-step explanation, it becomes clear why Hyundai dressed the system up in such a way.

Be sure to stop by Hyundai’s set up at Cobo Center for the Blue Drive exhibit and the rest of the automaker’s set. They have brought a slightly different flavor to the show with a fun, unique hands-on approach to teaching the consumer about the vehicles.

Gallery

Hyundai Sonata Blue Drive display at NAIAS

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