Dodge Dart registry lets other people help pay for your car

Published On: Feb 22 2013 11:03:07 AM EST   Updated On: Feb 22 2013 06:29:45 PM EST

It's the latest marketing campaign from Chrysler.


Brides and grooms have been doing it for years. Now it's easier than ever for new car buyers too.

The Dart Registry allows consumers to build and customize a Dodge Dart and set a goal for the amount of money they want to raise to fund it. It then itemizes components of the car --like a steering wheel, shifter, seat, or engine -- allowing friends, family or anyone to sponsor the specific parts. 

For more information go to

Funds raised on the registry, minus processing fees, can be used to purchase a new Dart. 

Once registered, an individual has the option to connect to Facebook and Twitter to spread word about their desired Dart or, perhaps, thank anyone who has contributed to the effort, all the while communicating and sharing key features of the vehicle through their social channels. 

The registry launched in January.

What do you think? Do you think it's a good idea?

Pictures: 2013 Dodge Dart Rallye on display at NAIAS


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