Budweiser has 'Hope' in Super Bowl super ad

Published On: Feb 05 2013 12:11:26 PM EST
ST. LOUIS, Missouri -

It was one of the most heart-warming Super Bowl commercials of 2013. The story of a Budweiser Clydesdale and its trainer grabbed a lot of attention this year. The beer company held a contest to name the baby horse, which was born on January 16th at its Clydesdale ranch in mid-Missouri. 

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In the commercial, the trainer raises a Clydesdale to become one of the famous Budweiser horses. Of course, he's sad to see the horse leave the ranch, and missing the horse with the Stevie Nicks song "Landslide" playing in the background. The trainer goes to see the horse in a parade, and the horse has seemingly forgotten his trainer. You have to see the ending to truly appreciate the emotional impact.  The foal that starred in the ad happened to be a female, even though she played a make Clydesdale. One of the names suggested for the horse: Stevie, in honor of Stevie Nicks.  Budweiser says more than 60,000 tweets and messages were submitted, and the name selected was Hope. "We were overwhelmed by the response we got," Lori Shambro, brand director for Budweiser, said in a statement.

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"Many of our fans wanted a name to reflect their optimism and spirit, which the name Hope encapsulates beautifully," Shambro said.

Hope now weighs 200 pounds and will grow to about 2,000. She was the second Clydesdale born at the ranch this year. the first was names Stan, in honor of St. Louis Cardinals great Stan "The Man" Musial, who died in January at age 92. The Clydesdales have been associated with Budweiser since 1933. The company introduced them to celebrate the repeal of Prohibition for beer.


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