2014 Chevrolet Impala unveiled

Published On: Apr 09 2013 08:00:44 PM EDT
Updated On: Apr 08 2013 07:42:27 PM EDT
HAMTRAMCK, Mich. -

General Motors is looking to the Detroit Hamtramck assembly plant to build another important car.

On Monday, the 2014 Chevrolet Impala, sporting a 2.5 liter engine, started rolling off the line for the first time.

An all new Impala:

GM is trying to make it a mainstream, near luxury sedan, instead of the frumpy old rent-a-car of the last decade.

Impala has always been the top seller in its class since 2004.

Now GM will start to heavily advertise the new image during Major League Baseball, believing that's the best audience for this highly stylized new version.

Comments

The views expressed below are not those of Click On Detroit, WDIV, or its affiliated companies. By clicking on "Post," you acknowledge that you have read the Terms of Service and your comment is in compliance with such terms. Readers, please help keep this discussion respectful and on topic by flagging comments that are offensive or inappropriate (hover over the commenter's name and you'll see the flag option appear on right side of that line). And remember, respect goes both ways: Tolerance of others' opinions is important in a free discourse. If you're easily offended by strong opinions, you might skip reading comments entirely.

blog comments powered by Disqus